Professional Projects
Digital Marketing
New Social Media Launch
Created marketing campaign to drive brand awareness in a new demographic.
Product Brochures
Organized product information and inserted into templates. Updated additional brochures when needed.
Counter-Marketing Campaign
Shared content and overall vision through social media and email campaigns.
New PRoduct Launch
Assisted in 14 week long email campaign and contest leading up to product launch.
Coordinated prizes and shipping to winners.
Updated content on website and shared with retailers and partners.
Reporting
Numerous reports completed during time with Minelab. Reports are confidential and I do not have access to. These reports were done through Google Analytics and market research. These included things such as SEO, regional sales, brand engagement, trends, etc.
Event Planning and Coordination
Various experience in shipping coordination, even planning, travel coordination, and attending numerous tradeshows.
"Detectival UK"
Assisted with preparing website, social media, and physical assets.
Assisted in coordinating hotels, flights and business reservations.
Worked with vendors to order branded giveaway items and ship them internationally.
Example materials ordered for events:
Website Content
Influencer Page
Constantly managed and updated influencer profiles and pages.
Product Catalog & News
Updated product information, images, brochures. Shared news and events, all while maintaining SEO goals.